Social media management involves the strategic creation, scheduling, and analyzing of content shared across social platforms like Facebook, Instagram, Twitter, and LinkedIn. It includes audience engagement, monitoring trends, and fostering community relationships. Effective management helps brands maintain consistent messaging, enhance visibility, and build loyal customer bases. Key tasks include developing content calendars, responding to user interactions, tracking analytics, and optimizing posts based on performance metrics. Social media managers also oversee advertising campaigns, collaborate with influencers, and stay updated on platform algorithms. Ultimately, it combines creativity and data analysis to drive engagement, brand awareness, and business growth through digital channels.