Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It is commonly used in search engines (like Google Ads) and social media platforms. Advertisers bid on specific keywords related to their products or services, and their ads appear when users search for those terms. PPC allows businesses to attract targeted traffic quickly and measure campaign effectiveness through clicks and conversions. Well-designed PPC campaigns focus on keyword research, ad relevance, and budget management to ensure maximum return on investment (ROI). PPC is an efficient way to drive traffic and generate leads.